Shannon K. Fraser

Chairman of the Board of Directors, VP of Sales for the Central Florida iHeartMedia Markets Group

Shannon Fraser is the Senior Vice President of Sales at iHeartMedia Orlando, where she leads strategic sales across radio, digital, and event sponsorships. With over 20 years in media sales, Shannon is known for her strong leadership, innovative approach, and commitment to team development. She plays a key role in driving market growth and solidifying iHeartMedia’s leadership in the Orlando region. Known for her balance of creativity and analytics, she fosters and encourages a collaborative team environment with her sales approach.

Shannon is also an advocate for mentorship and professional development, dedicating time to coach emerging sales professionals and encouraging diversity within the industry. Her influence extends beyond iHeartMedia as she actively participates in Orlando’s business community, contributing her expertise to local initiatives and organizations. Shannon has been deeply connected to the Orlando area for over 20 years. When she’s not working, she travels, loves local dining and supports her city in both sports and community/charitable events. She has dedicated the last few years to the cause of Human Trafficking and believes education and exposure are vital to stopping this tragedy affecting so many lives.

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